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Tools provide a convenient way to establish connections, but to maintain those connections you still have to put in the work. Any tool that is easy or automated won’t establish the connections you really need.

這些社交工具讓社交變得更加方便，但是要維持這些關系需要投入真功夫。 任何簡易或是自動的工具都不能幫你建立起真正需要的人際網(wǎng)絡。

5. Reach too high.

目標人群不切實際

If your company provides financial services, establishing a connection with Warren Buffett would be great. Or say you need seed capital; hooking up with Mark Cuban would be awesome. Awesome and almost impossible.

如果你的公司業(yè)務是金融服務，那么和沃倫.巴菲特結(jié)識倒是不錯。或者說你需要創(chuàng)業(yè)資金，那么能搭上馬克.庫班簡直就是帥呆了。帥是帥，但是幾乎不可能。

The best connections are mutually beneficial. What can you offer Buffett or Cuban? Not much. You may desperately want to connect with the top people in your industry, but the right to connect is not based on want or need. You must earn the right to connect. Find people who can benefit from your knowledge and insight or your connections.

最好的關系是雙方能夠互惠互利的。你能給巴菲克或者是庫班什么呢？沒什么吧。 你或許拼命地想要和這些頂尖人士結(jié)識， 但是這種結(jié)識的權(quán)利不是你想要或者是你需要就會有的。 你必須要去爭取這種權(quán)利。那些能夠從你的知識與見解或者人際關系中獲利的人們才是正確的選擇。

The “status” level of your connections is irrelevant. All that matters is whether you can help each other reach your goals.

在人際網(wǎng)絡中，地位是無關緊要的。 重要的是雙方之間是否能夠互相幫助，達到自己的目標。